What techniques are used in Shrek Essay Example

What techniques are used in Shrek Essay Example What techniques are used in Shrek Paper What techniques are used in Shrek Paper For this piece of coursework I will be evaluating the Technique that is used in the movie trailer of Shrek 2 to attract its target audience. The trailers are ways of launching a new film into market place.Tralier are mainly used for advertising. They contain short clip from the feature film which attract the target audience. The trailer is usually 2 to 3 minutes. Trailer are short because they are only effective for only short period of time as it losses impact. The main jobs of film trailer advertising to show the story in short and persuade the audience to buy film. From the trailer the audience are able to tell what genre (comedy, action, horror, and thriller) and the narrative of film is. From the trailer audience will know who is star of the film are who is the director of film. Films are also promoted in magazines, Newspaper, Internet and posters.  A target audience can depend on age and gender and will contain sound and images that will appeal to that target audience. Trailers are extremely important marketing tool, along with posters as they encourage many people to watch or rent film. Trailer must have many qualities to attract its target audience. It must have a great amount of information in a short amount of time. The target audience in Shrek 2 is all age group because this film can be enjoyed by anyone. Shrek is animated film created by DreamWorks and brought to life by state of the art 3d animation. The music used in the film is also different to other such productions. Instead of the characters bursting in to song all the time, the songs are played by an external person and reflect the mood of the characters in a particular scene. Shrek 2 Film is featured be all star cast providing the voice and a whole host of class new characters in the host of class new character in the enchanting Shrek story. The film has a large intake of digital animation, and has a long list of different animating techniques. Shrek 2 is a computer animated film. The Shrek 2 trailer use various technique to target it audience. One of the techniques used in Shrek 2 trailer is camera angel. Good camera angel is very import ant in any films to attract their target audience. Camera makes audience to view the film from different angel camera shot can make audience to look close-up view of someone or something. Shrek 2 have eye catching colour that will attract most of children. Shrek 2 film trailer highly concentrates on children due to the mixtures of colours and the cartoon characters, it also focus on young adults and adults themselves due to the hummer and animation with star voice throw out the hole movie. The opening of the trailer immediately catches the audience eye as the camera focuses on the words Far Far Away which sit on amounting top, as Shrek, Fiona and Donkey travel by a horse drawn carriage for 700 miles to reach the kingdom of princess Fiona parents . Here Adult humour is shown because the board should traditionally say Hollywood not Far Far away this immediately makes us smile. After the opening clips of the kingdom there is a flash and DreamWorks appears, here a voiceover is used. The voice over is a device that is intended to guide you to understand the film , using the right language and voice tones, to dramatise as much as possible without over hyping. The voice which appears as a standard feature in trailer, build the sense of mystery and suspense. The voice over in Shrek 2 says, DreamWorks invites you to a land of fairytales and then fairytale characters appear like the Pinocchio, ginger bread man, and the three piglets. A voiceover is used to link shots and to increase childrens understandings of what is going to happen in the film. Shrek 2 is aimed at both kids and families. Some scenes in the film were aimed at a specific target audience. For example, the scene where Fairy Godmother makes a performance on the stage and is wearing a red dress and lies down on the piano. There were some scenes that were suitable for kids to watch. For example, the scene where Shrek and other characters found out that Pinocchio wears a thong. Overall, I think the Shrek 2 trailer was persuasive and effective because it has influenced millions of other children and adult across the world to go and watch or buy the film. This was achieved by the producers using a lot of clever and innovative camera shots, sound effects e.g. shots of action and humour. These were sufficient to make people feel and think that this was going to be a great and entertaining film. The trailer had a lot of unique selling point e.g. the actors, Eddie Murphy, Cameron Diaz, Mike Myers and John. These actors are very famous and the best in their field. This is another strong selling point of the film.

Brooklyn Bridge Construction and History

Brooklyn Bridge Construction and History Of all the engineering advances in the 1800s, the Brooklyn Bridge stands out as perhaps the most famous and most remarkable. It took more than a decade to build, cost the life of its designer, and was constantly criticized by skeptics who predicted the entire structure was going to collapse into New Yorks East River. When it opened on May 24, 1883, the world took notice and the entire U.S. celebrated. The great bridge, with its majestic stone towers and graceful steel cables, isnt just a beautiful New York City landmark. Its also a very dependable route for many thousands of daily commuters. John Roebling and His Son Washington John Roebling, an immigrant from Germany, did not invent the suspension bridge, but his work building bridges in America made him the most prominent bridge builder in the U.S. in the mid-1800s. His bridges over the Allegheny River at Pittsburgh (completed in 1860) and over the Ohio River at Cincinnati (completed 1867) were considered remarkable achievements. Roebling began dreaming of spanning the East River between New York and Brooklyn (which were then two separate cities) as early as 1857 when he drew designs for enormous towers that would hold the bridges cables. The Civil War put any such plans on hold, but in 1867 the New York State legislature chartered a company to build a bridge across the East River. Roebling was chosen as its chief engineer. Just as work was beginning on the bridge in the summer of 1869, tragedy struck. John Roebling severely injured his foot in a freak accident as he was surveying the spot where the Brooklyn tower would be built. He died of lockjaw not long after, and his son Washington Roebling, who had distinguished himself as a Union officer in the Civil War, became chief engineer of the bridge project. Challenges Met by the Brooklyn Bridge Talk of somehow bridging the East River began as early as 1800, when large bridges were essentially dreams. The advantages of having a convenient link between the two growing cities of New York and Brooklyn were obvious. But the idea was thought to be impossible because of the width of the waterway, which, despite its name, wasn’t really a river. The East River is actually a saltwater estuary, prone to turbulence and tidal conditions. Further complicating matters was the fact that the East River was one of the busiest waterways on earth, with hundreds of crafts of all sizes sailing on it at any time. Any bridge spanning the water would have to allow for ships to pass beneath it, meaning a very high suspension bridge was the only practical solution. And the bridge would have to be the largest bridge ever built, nearly twice the length of the famed Menai Suspension Bridge, which had heralded the age of great suspension bridges when it opened in 1826. Pioneering Efforts of the Brooklyn Bridge Perhaps the greatest innovation dictated by John Roebling was the use of steel in the construction of the bridge. Earlier suspension bridges had been built of iron, but steel would make the Brooklyn Bridge much stronger. To dig the foundations for the bridge’s enormous stone towers, caissons- enormous wooden boxes with no bottoms- were sunk in the river. Compressed air was pumped into them, and men inside would dig away at the sand and rock on the river bottom. The stone towers were built atop the caissons, which sank deeper into the river bottom.Caisson work was extremely difficult, and the men doing it, called â€Å"sandhogs,† took great risks. Washington Roebling, who went into the caisson to oversee work, was involved in an accident and never fully recovered. An invalid after the accident, Roebling stayed in his house in Brooklyn Heights. His wife Emily, who trained herself as an engineer, would take his instructions to the bridge site every day. Rumors thus abounded that a woman was secretly the chief engineer of the bridge. Years of Construction and Rising Costs After the caissons had been sunk to the river bottom, they were filled with concrete, and the construction of the stone towers continued above. When the towers reached their ultimate height, 278 feet above high water, work began on the four enormous cables that would support the roadway. Spinning the cables between the towers began in the summer of 1877, and was finished a year and four months later. But it would take nearly another five years to suspend the roadway from the cables and have the bridge ready for traffic. The building of the bridge was always controversial, and not just because skeptics thought Roebling’s design was unsafe. There were stories of political payoffs and corruption, rumors of carpet bags stuffed with cash being given to characters like  Boss Tweed, the leader of the political machine known as Tammany Hall. In one famous case, a manufacturer of wire rope sold inferior material to the bridge company. The shady contractor, J. Lloyd Haigh, escaped prosecution. But the bad wire he sold is still in the bridge, as it couldn’t be removed once it was worked into the cables. Washington Roebling compensated for its presence, ensuring the inferior material wouldn’t affect the strength of the bridge. By the time it was finished in 1883, the bridge had cost about $15 million, more than twice what John Roebling had originally estimated. While no official figures were kept on how many men died building the bridge, it has been reasonably estimated that about 20 to 30 men perished in various accidents. The Grand Opening The grand opening for the bridge was held on May 24, 1883. Some Irish residents of New York took offense as the day happened to be the birthday of Queen Victoria, but most of the city turned out to celebrate. President Chester A. Arthur came to New York City for the event, and led a group of dignitaries who walked across the bridge. Military bands played, and cannons in the Brooklyn Navy Yard sounded salutes. A number of speakers lauded the bridge, calling it a Wonder of Science and lauding its anticipated contribution to commerce. The bridge became an instant symbol of the age. Its early years are the stuff of both tragedy and legend, and today, nearly 150 years since its completion, the bridge functions every day as a vital route for New York commuters. And while the roadway structures have been changed to accommodate automobiles, the pedestrian walkway is still a popular attraction for strollers, sightseers, and tourists.