Marketing Plan for New Drink - 1832 Words

Assignment 2 Name: jimmy cui Words: 1800 Develop a marketing plan for a new non alcoholic drink A business actually need a plan to develop, especially to a new product is particular important that is pivotal step in developing future marketing. A new non alcoholic drink which named Supa-F (super-fit) is targeting the junior high school or a subgroup market, let us suppose that the new coming juice which is 20% made of vegetables and 10% made of fruits and 70% water. The vegetable contains cabbage, carrot, Apium graveolens and tomato. The fruit contains apple and orange. The reasons why we decide to make the Supa-F (super-fit) are because 1. The young people group in Australia are known that didn’t eat enough vegetables and fruit†¦show more content†¦If government has signed with other trade agreements, our product will enter into overseas market easily. * Economic-The state of the economy in which business operate is determined by four key variables: inflation, unemployment, economic growth and international trade. The rapid growth of the national economy is con tinuing increase in income and consumptive level will help to impel consumer demand always in the fast-growing stage. Our product is also growing faster. * Social-our product is sell to young people, most of them are students so we need to be friendly with them when we propagandize in the social especially the advertisement should be accepted quickly. Sell to overseas the language also our problem. * Technological –The Supa-F is created product so no- skilful in technology. It will effect our sales, we need improve the technology to reduce the cost of product and service. Offer more and more new product to consumers. Established market objectives Our company understand that we have to satisfy the people’s need. Then increase our market share and expend our production. Taking this into account, we come up with following objective for our product: Supa-F 1. At the first year, we hope that let our Super-F take market share form 0% to 5% gradually, and most them know it’s healthy drink. Thought well, next to Increase in advertising investment, strive for taking market share from 5% to 30% in three years. 2. Over two years,Show MoreRelatedMarketing Plan For A New Soft Drink1687 Words   |  7 PagesMy coursework is about a new product idea of a new soft drink, a frozen fizzy drink which will be available in a range of exotic flavours. 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